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Their Problem
Etkie had been running Meta ads for years but could never consistently break past $50k/month in revenue.
At $51.7k/month with a 2.04 average ROAS, every attempt to scale led to CPA spikes and unpredictable performance.
Ad launches were inconsistent, there was no structured pipeline for testing new creatives, and they weren't running any UGC.
Without creative diversity or a reliable launch cadence, there was nothing to prevent fatigue from killing performance every time they pushed spend.
Our Solution
We rebuilt their ads operation around consistency and creative diversity:
We reduced inefficiencies in the ad account and restructured the funnel strategy so ads were reaching audiences at every awareness level, not just the bottom. We introduced more winning top-of-funnel concepts that could withstand higher spend without performance degradation.
We dramatically increased creative diversity by productizing the entire pipeline, ensuring new ads launched every single week instead of sporadically. This gave the algorithm fresh creative to work with constantly and prevented the fatigue cycles that had kept them stuck for years.
The Results
Scaled from $51.7k to $75.0k in monthly Meta revenue in just 29 days, adding +$42.4k MRR.
Improved ROAS by 55% to a 3.16 average, meaning higher revenue at better efficiency.
Broke through a multi-year revenue ceiling by fixing the creative pipeline and funnel strategy that had been holding them back.
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