Their Problem
Accelerator was spending $132.8k/month on Meta ads at a $167 cost per purchase and a 0.42 ROAS.
The core issue was that almost all of their ads were product-aware, only speaking to people who already knew what the product was.
That ignored approximately 80% of the addressable market.
High frequencies on bottom-of-funnel ads meant they couldn't increase spend without CPA climbing even higher.
The ad account structure also limited their ability to test new concepts at the volume needed to find winners.
Our Solution
We rebuilt the creative and funnel strategy from the ground up:
We produced a wide range of creative concepts with real diversity in angles, formats, and messaging. This brought frequencies down and allowed us to reach a much broader audience that still converted.
Instead of only targeting product-aware buyers, we built out a full awareness funnel with concepts for the solution-aware, problem-aware, and even unaware stages. This opened up the 80% of the market that had been completely untouched.
We restructured the ad account to support high-volume testing and efficient scaling. As new products launched, we applied the same awareness funnel framework to each one, creating a repeatable system for bringing new SKUs to market profitably.
The Results
Scaled from $132.8k to $513.3k in monthly Meta ad spend over 12 months, reducing cost per purchase from $167 to $80.77, a 48% reduction in CAC.
Increased ROAS by 93%, from 0.42 to 0.81 average.
Nearly quadrupled ad spend (+389%) because the full-funnel creative strategy could handle the volume without performance degradation.
Built a repeatable awareness funnel system applied across multiple product launches, turning each new SKU into a scaling opportunity.
.png)
.jpg)
.png)
