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+ Scaled revenue from $64.5k to $265.5k / month
+ 2.32 Increase in ROAS
+ Increased Ad Spend by 821%
Aimerla had a proven product that was already performing well, but their creative strategy relied entirely on static ads and they needed support with video production.
As their ad frequency continued to rise, the limited range of ad formats made it increasingly difficult to scale their campaigns effectively.
We took Aimerla's best-performing static angles and evolved them into engaging video formats, while streamlining a consistent video ad production pipeline to support ongoing creative testing and production.
We introduced new creative formats and tested fresh angles across less-aware stages of the customer journey. This helped Aimerla expand beyond their previous audience limitations, which had primarily focused on gardening and men, allowing them to reach new audiences and unlock opportunities to attract higher-spending customers.
Scaled Ad Spend by +821%: Boosted total spend from $13.9k to $114.4k over a 3-month period.
Scaled Monthly Revenue to $265.5k: Increased monthly Meta revenue from $64.5k/mo to $265.5k/mo (adding +$201k in monthly revenue).
Maintained High Purchase ROAS: Generated a 2.32 ROAS at a scale of $114k+ spend.
3x’d Ad Volume: Expanded campaign footprint and creative output 3x without degrading overall performance.
Rapid Scale in 90 Days: Achieved a repeatable, high-volume acquisition model for the Aimerla K5 Kneeler Seat within just 3 months.
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